OSUVA - Selaus tekijän "Hertnagel, Gabriela" mukaan
-
THE INVOLVEMENT OF PRIMARY STAKEHOLDERS IN INTERNATIONAL PLACE BRANDING
Hertnagel, Gabriela (2012)
Pro gradu - tutkielmaPlace branding has become a hot topic during recent years, and research has addressed the importance of involving stakeholders. However, little has been written about how stakeholders should be involved in place branding. ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.