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    • THE INVOLVEMENT OF PRIMARY STAKEHOLDERS IN INTERNATIONAL PLACE BRANDING 

      Hertnagel, Gabriela (2012)
      Pro gradu - tutkielma 
      Place branding has become a hot topic during recent years, and research has addressed the importance of involving stakeholders. However, little has been written about how stakeholders should be involved in place branding. ...
      Kokoteksti luettavissa vain Tritonian asiakaskoneilla.