OSUVA - Selaus tekijän "Guseva, Liubov" mukaan - Osuva

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Congruency between brand and consumer values and its relation to brand attitude: a study of a well-known food brand on the Russian market

Guseva, Liubov (2016)
Pro gradu - tutkielma

Understanding consumer behavior has become one of the priorities of marketing managers. This knowledge is crucial for companies so as to build strong brand-consumer relationships and to develop adequate marketing communication. ...