OSUVA - Selaus tekijän "Gabrielsson, Peter" mukaan
Aineistot 1-12 / 12
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Born global growth stages and survival : most important research results and recommendations
(Vaasan yliopisto, 2011)
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Business modeling under adversity : Resilience in international firms
(John Wiley & Sons, 04.09.2023)
articleResearch Summary This study employs resilience theory and examines the dynamics of business modeling in international firms that enable them to resist environmental shocks under the adverse conditions of a global pandemic. ... -
Developing brand identities for international new ventures under uncertainty : Decision-making logics and psychic distance
(26.05.2021)
articleWhile many models describe efforts to build brand identity, none specifies the brand identity development for small firms facing uncertainty, such as rapidly internationalizing international new ventures. By examining four ... -
Digitalization and Early Internationalization : Systematic Literature Review Analyses
(University of Hawai'i at Manoa, 03.01.2023)
articleSubstantial anecdotal evidence has been garnered to make it uncontentious to concede to studies that stress on the influence of digital technology on early internationalization of firms. Having an interest to study how ... -
Dynamic improvisation capabilities as a learning mechanism in early internationalizing firms
(Elsevier, 12.03.2024)
articleOur study addresses an inconsistency in the literature on whether a lack of knowledge in early internationalizing firms is an obstacle or an advantage. We integrate learning, capabilities, and improvisation literature to ... -
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization
(SAGE PublicationsAmerican Marketing Association, 11.05.2023)
articleDigitalization has enabled entrepreneurs to adopt digital tools to create opportunities and reach customers in international markets. Yet, the understanding of international digital entrepreneurial marketing in the global ... -
How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
(Elsevier, 08 / 2022)
articleResearch is limited on how accumulated international experience and decision-making style propel internationalising SMEs toward brand orientation. Our study builds a model of the process on classical and entrepreneurial ... -
Liminality and developmental process of learning advantage of newness of early internationalizing firms
(Elsevier, 21.08.2023)
articleExtant internationalization studies have devoted limited attention to the dynamics of the learning advantage of newness (LAN), which we, in response, investigate through the process approach and the novel lens of the concept ... -
Sustainable international business model innovations for a globalizing circular economy : a review and synthesis, integrative framework, and opportunities for future research
(Palgrave Macmillan, 10.10.2023)
articleThe global imperative has increased in recent years for international firms to respond to major threats such as unintended environmental, social, and economic problems arising from ecological destruction, population growth, ... -
The Interface of International Marketing and Entrepreneurship Research : Review, Synthesis, and Future Directions
(SAGE Publications, 2018)
articleThere is no intensive review available of research at the interface of international marketing and entrepreneurship. This article systematically logs and organizes the subject matter and provides research suggestions. An ... -
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
(Springer, 28.01.2023)
articleAlthough marketing activities are vital for new ventures (NVs) to ensure growth and survival, previous research is silent on how to organize them in firms’ infancy. The entrepreneurship literature focuses on which marketing ... -
Using bibliometric research to advance the business-to-business sustainability literature : Establishing an integrative conceptual framework for future application
(Elsevier, 10.03.2022)
articleWith 4,249 articles and 245,255 citations, this study identifies four important research topics for three time periods spanning five decades (1971–2020) in business-to-business (B2B) sustainability research: stakeholder ...
