OSUVA - Selaus tekijän "Fedorova, Nadezda" mukaan
How do MNCs act on the web? The examination of localisation and standardisation practices of b2b MNCs originating from USA, France, Germany, and Switzerland Fedorova, Nadezda (2018)
Pro gradu - tutkielmaWebsites offer new opportunities for marketing and companies are investing more in websites. MNCs are balancing between the choice of standardisation to pursue efficiency of scale and local adaptation of the websites to ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.