OSUVA - Selaus tekijän "Einola, Suvi" mukaan
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Exploring servitization through the paradox lens : Coping practices in servitization
Kohtamäki, Marko; Einola, Suvi; Rabetino, Rodrigo (Elsevier, 08 / 2020)
articleThe study analyzes the coping practices that emerge when a manufacturer of standardized products and add-on services expands to provide customized solutions. Based on a comparative case study methodology conducted across ... -
Exposing the Contested Frames in Strategy Work : Using Visuals to Bridge the Contested Frames
Kohtamäki, Marko; Einola, Suvi; Talaoui, Yassine (Academy of Management, 09.07.2018)
articleThere is scant research that pinpoints to the influence framing contests exerts on the sense-making phase of strategy work. Contrary to the foregoing literature on SAP, this paper attempts to draw attention to the conflicts ... -
Narrative Network as a Method to Understand the Evolution of Smart Solutions
Einola, Suvi; Kohtamäki, Marko; Rabetino, Rodrigo; Kohtamäki, Marko; Baines, Tim; Rabetino, Rodrigo; Ziaee Bigdeli, Ali; Kowalkowski, Christian; Oliva, Rogelio; Parida, Vinit (Palgrave Macmillan, 27.07.2021)
articleThis article introduces a narrative network as a method to understand the evolution of smart solutions. The interconnection between social and material in our organizational lives, and the tremendously rapid rise of digital ... -
Open strategy in a smart city
Einola, Suvi; Kohtamäki, Marko; Hietikko, Harri (Carleton University, 01.09.2019)
articleTo attract new companies and a talented workforce in a way that increases income streams, cities are searching for strategic capabilities by using a variety of strategic practices. The present study participates in the ... -
The interplay between the sociomaterial, cognitive and paradox views in the field of strategy as practice : "How can we know what we think until we see what we do"
Einola, Suvi (Vaasan yliopisto, 24.05.2018)
doctoralThesisThe strategy-as-practice research has grown noticeably in recent years to emphasize the micro-level activities in strategy. Whilst previous research have acknowledged the importance of sociomaterial, cognitive, and paradoxical ... -
Typologies of Manufacturer Identities in the Age of Smart Solutions
Huikkola, Tuomas; Einola, Suvi; Kohtamäki, Marko; Kohtamäki, Marko; Baines, Tim; Rabetino, Rodrigo; Ziaee Bigdeli, Ali; Kowalkowski, Christian; Oliva, Rogelio; Parida, Vinit (Palgrave Macmillan, 27.07.2021)
bookPartThis book chapter conceptualizes a manufacturer’s new identity in a digitally connected world as a socially constructed phenomenon. We acknowledge the possibility of ambiguity in corporate identity among manufacturers’ key ... -
Tästäkin selvitään yhdessä – retoriikka merkityksellistämisen välineenä pandemian johtamisessa
Einola, Suvi; Kohtamäki, Marko; Kinnunen, Marina; Berg, Päivi (Hallinnon tutkimuksen seura, 22.03.2023)
articleWe will get through this together– rhetoric as a sensemaking practice in managing a pandemic In a poorly managed crisis situations, inconsistent management produces cacophony, ambiguity and anxiety that disrupts optimal ... -
Unfolding the digital servitization path from products to product-service-software systems : Practicing change through intentional narratives
Kohtamäki, Marko; Rabetino, Rodrigo; Einola, Suvi; Parida, Vinit; Patel, Pankaj (Elsevier, 12 / 2021)
articleManufacturers are increasingly struggling with the transition from products to product-service-software systems. Our study takes stock of the current research on servitization and digital servitization to investigate the ...