OSUVA - Selaus tekijän "Chwialkowska, Agnieszka" mukaan
Aineistot 1-4 / 4
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Cross-cultural perspective on sustainable consumption : implications for consumer motivations and promotion
(Springer, 31.12.2021)
articleFirms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, ... -
How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
(Inderscience Publishers, 02.03.2018)
articleAs users across the globe interact with firms on social media, firms operating in international markets are striving to generate desired responses to their social media content in culturally diverse markets. The objective ... -
Motivational drivers of engagement with company social media content : cross-cultural perspective
(Vaasan yliopisto, 2017)
bookKaikkien sosiaalisessa mediassa aktiivisten yritysten pääasiallisena tavoitteena on sitouttaa käyttäjät tarjottuun sisältöön sekä rohkaista seuraajia painamaan “tykkää”-nappia, kommentoimaan, jakamaan tai ns. tagaamaan ... -
The influence of cultural values on pro-environmental behavior
(Elsevier, 20.09.2020)
articleCross-country differences in pro-environmental attitudes and corporate social performance are recognized. However, scarce evidence exists on how the cultural values influence our pro-environmental behavior. To address this ...
