OSUVA - Selaus tekijän "Cavén, Ossi" mukaan

    • CRM in Technology Companies: Process, Technology and Measurement 

      Cavén, Ossi (2015)
      Pro gradu - tutkielma 
      Customer Relationship Management (CRM) is a management approach that aims to create, develop, and enhance relationships with strategically targeted customers. CRM is utilized in order to maximize customer value, corporate ...