OSUVA - Selaus tekijän "Cavén, Ossi" mukaan
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CRM in Technology Companies: Process, Technology and Measurement
Cavén, Ossi (2015)
Pro gradu - tutkielmaCustomer Relationship Management (CRM) is a management approach that aims to create, develop, and enhance relationships with strategically targeted customers. CRM is utilized in order to maximize customer value, corporate ...