OSUVA - Selaus tekijän "Bui, Huong" mukaan
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Effects of Country – of - Origin on Customer’s Buying Intention: A case study of the Vietnamese market
Bui, Huong (2018)
Pro gradu - tutkielmaDue to globalization, customers are now dealing with a variety of choices of goods and services and in such situations, the country of origin (COO) has become a useful tool which supports consumers in making wise buying ...