OSUVA - Selaus tekijän "Bosman, Magdalena" mukaan

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    • Global OTC pharmaceutical packaging with a local touch 

      Kauppinen-Räisänen, Hannele; van der Merwe, Darleen; Bosman, Magdalena (Emerald, 15.06.2020)
      article
      Purpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences. Design/methodology/approach - To explore the contextuality of packaging cues, a ...