OSUVA - Selaus tekijän "Öling, Veronika" mukaan
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Positioning the Retail Format in the Dynamic Russian Markets - The Impact of Psychic Distance on the Strategic Choice of a Finnish Retailer
(2006)
Pro gradu - tutkielmaThe aim of the study was to clarify the strategic positioning of a Finnish retailer operating in the dynamic Russian retail markets. The outcomes of managerial decision making in relation to format element modifications ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
