Hyppää sisältöön
    • Suomeksi
    • In English
  • Suomeksi
  • In English
  • Kirjaudu
Näytä aineisto 
  •   Etusivu
  • OSUVA
  • Artikkelit
  • Näytä aineisto
  •   Etusivu
  • OSUVA
  • Artikkelit
  • Näytä aineisto
JavaScript is disabled for your browser. Some features of this site may not work without it.

The new wave of luxury : The meaning and value of luxury to the contemporary consumer

Kauppinen-Räisänen, Hannele; Gummerus, Johanna; von Koskull, Catharina; Cristini, Helene (2019-06-10)

 
Tweet refworks
 
Katso/Avaa
Artikkeli (1.710Mb)
Lataukset: 

URI
https://doi.org/10.1108/QMR-03-2016-0025
URI
https://helda.helsinki.fi/dhanken/handle/10227/256160

Kauppinen-Räisänen, Hannele
Gummerus, Johanna
von Koskull, Catharina
Cristini, Helene
Emerald
10.06.2019
doi:10.1108/QMR-03-2016-0025
Näytä kaikki kuvailutiedot
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi-fe2019102935555

Kuvaus

vertaisarvioitu
Tiivistelmä
Purpose
The aim of this study was to explore what luxury represents to contemporary consumers in their own life contexts.

Design/methodology/approach
A mixed-method qualitative approach was adopted that comprised individual, personal interviews and focused interviews with small groups.

Findings
The study contributes to the field of luxury research by (1) highlighting consumers’ interpretations of luxury as highly subjective, relative and contextual; (2) showing that according to consumers, luxury relates to both consumption and non-consumption contexts;
(3) illustrating the value of luxury as a multidimensional construct in both contexts; and (4) demonstrating how luxury may relate to a consumer’s desire to be meaningful and genuine, thereby generating prudential value. In these cases, luxury is closely linked to consumers’ perceptions of meaningfulness and well-being.

Practical implications
For marketing managers, the findings suggest that the wave of new luxury – seeking meaningfulness – may serve as a novel means of branding.

Originality/value
This study demonstrates that the significance of the concept of luxury transcends commercial settings and offerings, i.e., the brand, product or service. The findings show that luxury may also be generated in non-commercial contexts and specific activities (e.g., running, gardening). Based on these findings, it is proposed that luxury in non-commercial settings is characteristic
of the new wave of luxury; and that in such settings, luxury may contribute to personal wellbeing, thereby generating prudential value.
Kokoelmat
  • Artikkelit [834]
https://osuva.uwasa.fi
Ota yhteyttä | Lähetä palautetta | Tietosuoja | Saavutettavuusseloste
 

 

Tämä kokoelma

TekijäNimekeAsiasanaYksikkö / TiedekuntaOppiaineJulkaisuaikaKokoelmat

Omat tiedot

Kirjaudu sisäänRekisteröidy
https://osuva.uwasa.fi
Ota yhteyttä | Lähetä palautetta | Tietosuoja | Saavutettavuusseloste