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Success Factors in Experiential Marketing - Case Studies from Italy
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study is taking a look into the success factors in experiential marketing. Since the popularity of marketing actions that count into experiential has been increasingly used by world famous multinationals, such as Coca ...