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Success Factors in Experiential Marketing - Case Studies from Italy
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study is taking a look into the success factors in experiential marketing. Since the popularity of marketing actions that count into experiential has been increasingly used by world famous multinationals, such as Coca ...
Impact of Entrepreneurial Digital Marketing on Internationalizing SMEs in the health sector
(2019)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Academics have thoroughly researched INVs and Entrepreneurial Marketing but not much research has been done on these topics in conjugation. Given the resource constrained nature of health sector SMEs and lack of customers ...
Engaging international customers with content marketing in social media: Extensive case study among tourism SMEs
(2018)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The purpose of this master’s thesis is to study engaging content marketing in social media among small and medium-sized enterprises (SMEs) operating in Finnish tourism industry. The growing role of social media in tourism ...
Brand Crisis in Social media
(2014)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis examines the concept of brand crisis, its impact on company’s reputation and - image. Factors triggering a crisis are examined and the focus of the study is on how companies respond to consumers in social media ...
OPPORTUNITIES, CHALLENGES AND SOLUTIONS IN BLOG ADVERTISING CONTENT CREATION. A CASE STUDY
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The online environment has introduced great opportunities in advertising. Blog advertising has become a popular form of advertising in social media and it introduces unique advantages for companies such as personalized and ...