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The influence of product and price policy on the export strategy’s choice. A case study of two Italian companies in the U.S. market Master’s
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The purpose of this study was to analyze and discuss the influence of product and price policy on the choice of the export strategy. Accordingly, the main objective of this research was to investigate the key factors and ...
B2B SERVICE MODEL FOR CAR DEALERSHIPS IN FINLAND: SHOULD FINLAND IMPLEMENT SAME STRATEGYAS GERMANY?
(2019)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
In the current market situation, car retailers and car manufacturers face ever-increasing challenges due to the high level of competition. In order to successfully compete in the B2B sales, organizations need to understand ...
Italian Acquisitions In Russia: Cultural Impact in the Post-Acquisition Integration Process
(2015)
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Moving into a foreign country through FDI implies the choice between M&A or greenfield investment. For what concern M&A, they are made up of several steps, starting with the engagement with the target, the subsequent ...
The role of country of origin effect in consumer choice behavior: an exploratory analysis of the perception of Italian wine on Finnish consumers
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The current phenomenon of globalization, together with the opening of territorial boundaries to the movements of people, goods and capital, have raised many changes. On the one hand they have triggered the process of ...