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Brand equity through corporate social responsibility: Creating competitive advantage in the food industry
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The concept of corporate social responsibility (CSR) is a broad topic. It spans many issues and stakeholders, from employees to customers. Increasing awareness of ethical issues in the food industry means that there is a ...
Success Factors in Experiential Marketing - Case Studies from Italy
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study is taking a look into the success factors in experiential marketing. Since the popularity of marketing actions that count into experiential has been increasingly used by world famous multinationals, such as Coca ...
Successful Born Global Internationalization: Dynamic Capabilities Development
(2013)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Many Born Global companies have managed to build success although many theories suggest that they should suffer from shortcomings which restrict growth and sustainable success. This thesis examines how Born Global companies ...
DYNAMICS OF EXPORT PERFORMANCE IN SMES AND THE INFLUCENCE OF MANAGERIAL FACTORS
(2012)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Export performance is one of the most widely researched topics. Despite extensive research; it has remained one of the least understood areas of international marketing. The research aims to examine the export performance ...
Finnish education brands as country image promoters: Multiple case study of Finnish education brands in Asian and Latin American markets
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Building competitive country image has become increasingly important for countries. Due to globalization, a private sector has a significant role in promoting country image abroad. Brands are dominant channels of communication ...
Development of customer retention activities in the automotive industry : the case of Nissan Nordic Europe Oy
(2011)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Purpose:
The purpose of this thesis is the enhancement of the knowledge in the research of the customer loyalty activities from the automotive industry perspective. The Automotive industry is characterized from different ...
Growth Characteristics of Swedish Based Born Globals, Influential Factors and Critical Decision Points
(2011)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis was written with the objective to follow the development of Born Global research, with a specific focus on the growth stages, influential factors, critical decision points and common characteristics of Swedish-based ...
The influence of MNC’s culture on employee’s work life balance
(2014)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study deals with two major issues from the business field and especially the HR one. The aim of the thesis is to analyze both concepts of work life balance and MNC’s culture in order to understand the link between the ...
100% Rye Whisky as a Luxury Product in China: Case Kyrö Distillery Company
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Today marketers face a hard decision: either they stay on their local market or they attempt to enter the global market. Kyrö Distillery Company wants to choose the second option and one of their main targets is the Chinese ...
B2B SERVICE MODEL FOR CAR DEALERSHIPS IN FINLAND: SHOULD FINLAND IMPLEMENT SAME STRATEGYAS GERMANY?
(2019)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
In the current market situation, car retailers and car manufacturers face ever-increasing challenges due to the high level of competition. In order to successfully compete in the B2B sales, organizations need to understand ...