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THE ROLE OF SEGMENTATION IN MARKETING TARGET SETTING IN INTERNATIONAL LARGE B2B COMPANIES
(2020-05-30)
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
ABSTRACT
The increasing interest in the measurability of marketing opportunities and activities in global B2B companies has brought a question of how the measurability should proceed, especially in large organisations. ...
The Transformation of a Corporate Brand towards Global after the Acquisition : A case study from a Finnish Company
(2020-04-27)
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
In the increasingly emerging business environment, to achieve sustainable growth, top managers have paid more attention to the importance of corporate brand values than they did in the early 2000s. Providing such high ...
Factors influencing the quality of manufacturer and distributor relationships : Case study
(2021-03-24)
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Long-term and well-functioning business relationships have become even more important as international competition is fierce in many different sectors. The aim of relationship marketing is to maintain the relationship by ...
Managing Sociocultural Integration in Cross-Border Acquisitions : A Single Case Study
(2020-04-30)
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Recent advances in mergers and acquisitions (M&A) research have shown that sociocultural factors play a critical role in determining M&A outcomes. Nonetheless, the key determinants of a successful sociocultural integration ...
Motivational Factors of Social Media Influencers : The context of travel influencers
(2020)
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study researches work motivation among social media influencers, more precisely, travel influencers who are entrepreneurs and represent Generation Y. Further, the study considers how organizations could attract travel ...
Occupational well-being of remote workers during Covid-19 : Case global ICT Company
(2022-02-03)
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu -tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Viimeisten vuosikymmenten aikana työelämä on ollut murroksessa. Työelämän murros on tuonut mukanaan etätyön, joka on mahdollistanut työskentelyn toimistojen ulkopuolella. Erityisesti etätyö organisaatioissa on lisääntynyt ...