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The role of country of origin effect in consumer choice behavior: an exploratory analysis of the perception of Italian wine on Finnish consumers
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The current phenomenon of globalization, together with the opening of territorial boundaries to the movements of people, goods and capital, have raised many changes. On the one hand they have triggered the process of ...