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Gender role portrayals in advertising in relation to Hofstede's masculinity/femininity dimension of culture: A cross-cultural comparison of web advertisements in the Czech Republic and Slovakia
(2008)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The study has the aim to explore gender role portrayals in advertising in relation to Hofstede´s masculinity/femininity dimension of culture via cross-cultural comparison of web advertisements in the Czech Republic and ...