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Brand Crisis in Social media
(2014)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis examines the concept of brand crisis, its impact on company’s reputation and - image. Factors triggering a crisis are examined and the focus of the study is on how companies respond to consumers in social media ...