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Role and effectiveness of international trade shows for SME internationalization; from a network perspective
(2013)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
A growing number of international trade shows (ITS) have been held over the world and more interest in understanding the role and impact of ITS have raised in academic literature. ITS are regarded as an effective tool ...