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Degree of standardization and adaptation of marketing mix strategies and relationship with export performance. Evidence from European small and medium-sized enterprises
(2013)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
There is an ever-increasing interest in the relationship between marketing mix standardization and export performance of companies, as challenging economic conditions drive companies to develop their marketing strategies. ...
International sponsorship campaigns in Finnish MNCs: a multiple case study
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Despite the increased commercial and academic interest in sponsorship, the knowledge of its utilization in the context of companies’ international operations remains rather limited. This study focuses on analyzing how ...
Standardization vs.Adaptation of the Marketing Mix for Foreing Markets. Case Study of Casa Gandia Blascp
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis studies how SMEs either standardize or adapt their promotion mix elements to foreign markets when doing business abroad. To be able to find an answer to this, three research questions are proposed: (1) How do ...