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International sponsorship campaigns in Finnish MNCs: a multiple case study
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Despite the increased commercial and academic interest in sponsorship, the knowledge of its utilization in the context of companies’ international operations remains rather limited. This study focuses on analyzing how ...