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Standardization vs.Adaptation of the Marketing Mix for Foreing Markets. Case Study of Casa Gandia Blascp
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis studies how SMEs either standardize or adapt their promotion mix elements to foreign markets when doing business abroad. To be able to find an answer to this, three research questions are proposed: (1) How do ...