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Degree of standardization and adaptation of marketing mix strategies and relationship with export performance. Evidence from European small and medium-sized enterprises
(2013)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
There is an ever-increasing interest in the relationship between marketing mix standardization and export performance of companies, as challenging economic conditions drive companies to develop their marketing strategies. ...