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Experience as an Influential Factor on Entry Mode Choice
(2012)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The aim of the study was to uncover how the factor of experience affects international entry mode choice of companies. First, a theoretical framework was established which illustrates company’s tendencies of entry mode ...