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The Acceptance and Usage Behaviour of the Generation Y on the Subject of Mobile Social Network Advertising in Germany
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The recent and rapid development of mobile social network advertising (mobile SNA) makes it an interesting research field. However, due to the lack of a clear theoretical model, only limited research in this specific area ...