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Sound logo as a brand element: Affect on attitudes through four cases
(2014)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
As of its ability to appeal to consumer emotions, the importance and interest towards music as a tool for successful marketing and branding is growing increasingly. However, in today’s cluttered media environments marketeers ...