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Development of customer retention activities in the automotive industry : the case of Nissan Nordic Europe Oy
(2011)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Purpose:
The purpose of this thesis is the enhancement of the knowledge in the research of the customer loyalty activities from the automotive industry perspective. The Automotive industry is characterized from different ...