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Entrepreneurial marketing strategies of Born Globals: Multiple case studies of Swedish-based firms
(2011)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The earlier international and global marketing literature has participated in expanding our understanding of the marketing strategies of large global firms, but little has been written particularly on the marketing strategies ...
How to speak CSR to consumers? Cultural comparison
(2017)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Approaching consumers with corporate social responsibility initiatives is a tricky road which can lead anywhere from total disasters to success stories. The more controversial the topic is, the more it requires situational ...
CROSS-CULTURAL INTERACTIONS IN BUSINESS NEGOTIATION BEHAVIORS BETWEEN FINLAND AND CHINA
(2010)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The business cooperation between Finnish and Chinese companies becomes more and more common nowadays, and many Finnish companies have a big interest in doing business or cooperating with Chinese companies. The aim of this ...
International New Ventures: The influence of resources and substantive capabilities on growth stages and survival
(2011)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The growth and growth stages of International New Ventures (INVs) have been the focus of growing amount of studies over the last decade. However, little research has focused on the understanding of different growth stages ...
The Development of a Foreign Operation Mode Strategy – Operation Mode Changes of a Finnish Industrial Firm in CEE Countries
(2011)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The crucial issue of change in the foreign operation mode strategy has received only modest attention during the years, even though the issue is from a managerial point of view a very important one. In addition, the choices ...
The influence of product and price policy on the export strategy’s choice. A case study of two Italian companies in the U.S. market Master’s
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The purpose of this study was to analyze and discuss the influence of product and price policy on the choice of the export strategy. Accordingly, the main objective of this research was to investigate the key factors and ...
Growth Phases and Survival of High-system International New Ventures originating from Finland
(2010)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The main objective of this research was to identify how rapidly internationalizing firms namely International New Ventures (INVs) can grow and survive to become strong organizations. Thus the growth phases of INVs were ...
TeliaSonera Finland’s new roaming service: how is it perceived by B2B customers, and how does it affect loyalty in the customer relationship?
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The purpose of this research is to study if TeliaSonera’s new international roaming service “Exact” is a definitive aspect for B2B customers in choosing the services provider, and what is its effect on overall satisfaction ...
Entrepreneurial Orientation of Born Global Firms in Turbulent Environment
(2013)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Since the international business environment has become rather turbulent, it is important to study Born Globals in turbulent environment. This research fills in the research gap and focuses on the research question how ...
Organizational and managerial resources and export strategies influencing export performance of small and medium enterprises
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Different antecedent elements of export performance have been studied during the past 60 years implicating several different theoretical frameworks, conceptualizations, measurement, and contributing to number of empirical ...