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Empowering the Development of Marketing 4.0 Paradigm: Artificial Intelligence and Machine Learning in Marketing Management
(2018)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Marketing is in the middle of a paradigm shift, where traditional marketing and digital marketing converge. The purpose of the research is to find out how marketing 4.0 paradigm, empowered by artificial intelligence and ...