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The influence of product and price policy on the export strategy’s choice. A case study of two Italian companies in the U.S. market Master’s
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The purpose of this study was to analyze and discuss the influence of product and price policy on the choice of the export strategy. Accordingly, the main objective of this research was to investigate the key factors and ...