Hae
Aineistot 1-1 / 1
Made in Finland – Evaluated in China: A study of Finnish country image and country of origin image in the eyes of Chinese consumers
(2014)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study considers country of origin and country image as mental representations of a country and its people. It is affected by the cognitive as well as affective components and it is partly formed through consumers’ ...