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CRM strategy implementation in a Guatemalan bank
(2014)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis focuses on CRM strategy and presents a financial analysis in order to figure out if there is any feasible implementation of the strategy in a Guatemalan bank.
This paper concentrates on the importance of ...