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Transforming a Failed Business Concept into Success by Entering a Foreign Market – A Case Study of a Finnish Service Industry MNE
(2019)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
While previous studies have thoroughly addressed the foreign market entry modes, they lack an inclusion of risk assessment methods in determining whether an MNE or SME should enter a foreign market. Therefore, this exploratory ...
CORPORATE BRAND MANAGEMENT IN THE CONTEXT OF SMEs
(2017)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study seeks to better understand corporate branding in the context of SMEs (small and medium sized enterprises) and examines different concepts related to this topic. Even though corporate branding in the context of ...