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Realizing a hybrid competitive strategy and achieving superior export performance: A multiple case study of small and medium-sized Chinese owned Bordeaux vineyards when exporting to China
(2019)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Based on literature review, this study identifies six factors, specifically, equipment and labour input in production, diverse expertise, supply chain structure, terroir, wine touristic attractiveness and information ...