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Finnish education brands as country image promoters: Multiple case study of Finnish education brands in Asian and Latin American markets
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Building competitive country image has become increasingly important for countries. Due to globalization, a private sector has a significant role in promoting country image abroad. Brands are dominant channels of communication ...