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The influence of managerial perceptions in the implementation of customer centricity strategy
(2017)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
As the technological development and the change of business environment is faster than ever, companies are forced to pursue new ways of creating value. Customer centricity aims at providing solutions that create long-term ...