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How to sell strategy change?
(2017)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis aims to examine if and how middle managers ‘sell’ strategy change in organizations. Implementing company’s strategy is found to be difficult and this thesis aims to find answers on if ‘selling’ can be an ...