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Standardising services: Case study for a professional service company
(2011)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The thesis examines the standardisation, modularisation, mass customisation and product platform approaches to services. These ideas are applied to a practical case for a professional service company. Productisation is the ...