"identity management" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt (rajattu saatavuus)
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Online brand identity management - a case study
(2008)
Pro gradu - tutkielmaThe thesis discusses brand identity management challenges posed to organisations. The standpoint is the resource-based view of strategic management. The research problem studied was the support of an online brand identity ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.