"identity management" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt (rajattu saatavuus)

    • Online brand identity management - a case study 

      Haukioja, Sami (2008)
      Pro gradu - tutkielma 
      The thesis discusses brand identity management challenges posed to organisations. The standpoint is the resource-based view of strategic management. The research problem studied was the support of an online brand identity ...
      Kokoteksti luettavissa vain Tritonian asiakaskoneilla.