"gender role portrayals" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt (rajattu saatavuus)
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Masculinity in advertising appeals - A content analysis of print advertisements in India, Finland and Spain
(2009)
Pro gradu - tutkielmaThis is a study about the representations of modern masculinity, comparing print advertisements from three countries; India, Finland and Spain. The portrayals of male characters were analysed by doing a content analysis, ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.