"business-to-business marketing" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt (rajattu saatavuus)
Aineistot 1-2 / 2
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Factors influencing the quality of manufacturer and distributor relationships : Case study
(24.03.2021)
Pro gradu -tutkielmaLong-term and well-functioning business relationships have become even more important as international competition is fierce in many different sectors. The aim of relationship marketing is to maintain the relationship by ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
THE ROLE OF SEGMENTATION IN MARKETING TARGET SETTING IN INTERNATIONAL LARGE B2B COMPANIES
(30.05.2020)
Pro gradu -tutkielmaABSTRACT The increasing interest in the measurability of marketing opportunities and activities in global B2B companies has brought a question of how the measurability should proceed, especially in large organisations. ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.