"Uotinen, Sakari" - Selaus tekijän mukaanPro gradu -tutkielmat ja diplomityöt (rajattu saatavuus)
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Transforming a Failed Business Concept into Success by Entering a Foreign Market – A Case Study of a Finnish Service Industry MNE
Uotinen, Sakari (2019)
Pro gradu - tutkielmaWhile previous studies have thoroughly addressed the foreign market entry modes, they lack an inclusion of risk assessment methods in determining whether an MNE or SME should enter a foreign market. Therefore, this exploratory ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.