"Coornaert, Zoé" - Selaus tekijän mukaanPro gradu -tutkielmat ja diplomityöt (rajattu saatavuus)
Value proposition development process of young dynamic companies in saturated markets: The case of the French food industry. Coornaert, Zoé (2016)
Pro gradu - tutkielmaA large majority of the markets are nowadays mature, saturated and hypercompetitive, especially in Occident. Hence, it seems challenging to successfully launch a new business in such an unfavorable context. Prior studies ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.