Selaus Oppiaineen mukaanPro gradu -tutkielmat ja diplomityöt (rajattu saatavuus)Kansainvälinen liiketoiminta
Aineistot 21-38 / 38
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Leadership in Global Virtual Teams
(23.10.2019)
Pro gradu -tutkielmaDue to the development of ICT, the utilization of virtuality has increased rapidly in or-ganizations resulting in using global geographically distributed workforce, operating cross-culturally, operating across different ... -
Managing Sociocultural Integration in Cross-Border Acquisitions : A Single Case Study
(30.04.2020)
Pro gradu -tutkielmaRecent advances in mergers and acquisitions (M&A) research have shown that sociocultural factors play a critical role in determining M&A outcomes. Nonetheless, the key determinants of a successful sociocultural integration ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Motivational Factors of Social Media Influencers : The context of travel influencers
(2020)
Pro gradu -tutkielmaThis study researches work motivation among social media influencers, more precisely, travel influencers who are entrepreneurs and represent Generation Y. Further, the study considers how organizations could attract travel ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Occupational well-being of remote workers during Covid-19 : Case global ICT Company
(03.02.2022)
Pro gradu -tutkielmaViimeisten vuosikymmenten aikana työelämä on ollut murroksessa. Työelämän murros on tuonut mukanaan etätyön, joka on mahdollistanut työskentelyn toimistojen ulkopuolella. Erityisesti etätyö organisaatioissa on lisääntynyt ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Optimizing pricing decisions: The case study of Company X
(31.03.2023)
Pro gradu -tutkielmaAs the economic competition among organizations continues to increase, the practice of price optimization has become increasingly important for companies. By leveraging market variables, pricing data, and customer behavior ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Pricing Strategies of Born Globals: The Case of Digital Game Industry
(2019)
Pro gradu -tutkielmaPurpose: Recognizing and discussing the pricing decisions and strategies utilized by born global firms for digital games. Additionally, analyzing the effect that the type of internationalization, characteristics of digital ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
SMEs expansion into a target market through distribution channels : A case study of a Finnish design furniture company expanding into the DACH region
(02.04.2024)
Pro gradu -tutkielmaSMEs have a significant role in the Finnish business world but due to its small market size, Finnish SMEs must internationalize if they wish to grow their businesses. Distribution channels and the choice of channels are ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Social media marketing strategy adaptation into Chinese market. : Perspective of Finnish companies.
(31.10.2019)
Pro gradu -tutkielmaBy being one of the fastest growing economies China have allured Finnish companies to operate in China. Chinese market is different in many aspects, especially with their social media environment. Social media marketing ... -
Strategic Decision-Making Models in Standardization and Adaptation of the Marketing Mix : A Qualitative Single-Case Study of Exporting
(2022)
Pro gradu -tutkielmaTutkimus käsittelee strategisia päätöksentekomalleja markkinointimixin standardisoinnissa ja mukauttamisessa viennissä. Tutkimuksen tavoitteena on selvittää, miten kohdeyrityksessä päätetään viennissä markkinointimixin ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Strategic integration of corporate sustainability in the ski resort industry with attention to climate change
(2023)
Pro gradu -tutkielmaGlobal warming and climate change are causing more distress on the world and on certain industries. One industry that is in a particularly vulnerable position is the ski resort industry, that relies on cold temperatures ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Strategic Management Practices Driving Environment Sustainability- A Case of Amazon India
(29.10.2024)
Pro gradu -tutkielmaThis thesis explores the strategic management practices driving environmental sustainability within the context of international business, with a specific focus on Amazon India. Through a mixed-methods approach, including ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Sustainable development and international marketing strategies in a globally operating company: Case study
(07.06.2023)
Pro gradu -tutkielmaCompanies worldwide are struggling to adapt to their new role, which requires meeting present needs without compromising the ability of future generations to meet their own needs. They are called upon to take responsibility ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Sustainable Global Career of Self-Initiated Expatriates
(20.05.2024)
Pro gradu -tutkielmaThe concept of sustainable careers has become crucial for individuals, organizations, and societies in today's rapidly evolving global economy. A sustainable career is characterized by completeness, wholeness, and consistency ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
The effect of culture on the type of content a luxury hotel posts on Instagram and on its effectiveness : Comparing 5-star luxury hotels in the USA and Japan
(21.03.2023)
Pro gradu -tutkielmaThis thesis focuses on cultural value reflection via advertising appeals in Instagram marketing in the field of luxury hospitality between the USA and Japan. The objective of the study is to investigate how does the culture ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
The impact of employee turnover on the stayers’ motivation and engagement
(30.04.2021)
Pro gradu -tutkielmaIn today’s business environment, and particularly in the field of IT where talent is scarce, many companies aim to have low employee turnover. However, job hopping is commonplace, and companies suffer from its consequences. ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
The influence of institutional pressures on IJV partner relationships post market exit
(08.03.2024)
Pro gradu -tutkielmaInternational Joint Ventures (IJVs) have been an instrumental strategic choice in helping Multi-National Enterprises (MNEs) internationalise and expand their geographical operations. IJVs have typically been formed to ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
THE ROLE OF SEGMENTATION IN MARKETING TARGET SETTING IN INTERNATIONAL LARGE B2B COMPANIES
(30.05.2020)
Pro gradu -tutkielmaABSTRACT The increasing interest in the measurability of marketing opportunities and activities in global B2B companies has brought a question of how the measurability should proceed, especially in large organisations. ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Value Proposition Design for Born Global Firms
(09.08.2019)
Pro gradu -tutkielmaAdvancements in Information and Communication Technology (ICT), combined with increasingly liberalised global trading regimes, have enabled the rise of a new class of ventures that span global borders at birth. Born Global ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.