Towards a cluster identity- the case of RoboCluster
Tapu, Mihaela Raluca (2008)
Kuvaus
Opinnäytetyö kokotekstinä PDF-muodossa.
Tiivistelmä
In today’s business world, there is a major accent put on differentiation and the creation of sustainable competitive advantage. An agreed method in order to achieve these
targets is that of branding. The phenomenon of branding has been extended in the past to corporate, country, place or personal branding. Therefore, a normal extension will also be the branding of clusters. But, at the core of branding it lays the identity of the elements that will be branded.
With little to no research in the cluster identity field, the present study aims to introduce this concept in the attention of the business literature. Moreover, the study aims to design a future framework for analysis.
The theoretical part introduces the main concepts of the paper. To start with, there is a discussion around the definitions of clusters and their main characteristics, as well as an introduction to the brand. The second part of the theory aims to make some light regarding the identity principle. It is here that different approaches to corporate identity are identified, and the approach of the study is decided.
The empirical part is concentrated around RoboCluster, a robotics and automation cluster from Denmark. The research is based on a qualitative study, where interviews were used as a mean of data collection. The results of the research have been gathered in a case study.
According to the research, cluster identity is formed by the corporate philosophy and the corporate personality. In addition, this is greatly influenced by the actors' corporate identity, which in turn is influenced by the stage in the life cycle of the company, its experience on the market and the number of employees.
targets is that of branding. The phenomenon of branding has been extended in the past to corporate, country, place or personal branding. Therefore, a normal extension will also be the branding of clusters. But, at the core of branding it lays the identity of the elements that will be branded.
With little to no research in the cluster identity field, the present study aims to introduce this concept in the attention of the business literature. Moreover, the study aims to design a future framework for analysis.
The theoretical part introduces the main concepts of the paper. To start with, there is a discussion around the definitions of clusters and their main characteristics, as well as an introduction to the brand. The second part of the theory aims to make some light regarding the identity principle. It is here that different approaches to corporate identity are identified, and the approach of the study is decided.
The empirical part is concentrated around RoboCluster, a robotics and automation cluster from Denmark. The research is based on a qualitative study, where interviews were used as a mean of data collection. The results of the research have been gathered in a case study.
According to the research, cluster identity is formed by the corporate philosophy and the corporate personality. In addition, this is greatly influenced by the actors' corporate identity, which in turn is influenced by the stage in the life cycle of the company, its experience on the market and the number of employees.
Kokoelmat
Samankaltainen aineisto
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
-
Turn-of-the-month and intramonth anomalies in the Finnish stock market explained by U.S. macroeconomic news announcments
(2008)
Pro gradu - tutkielmaThis thesis investigates whether the turn-of-the-month and intramonth anomalies are incorporated in the Finnish market and whether these anomalies can be explained by the release of major U.S. macroeconomic news announcements ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Turn-of-the-month and Intramonth Effects in Government Bonds: Explanation from the Important US Macroeconomic News Announcements
(2008)
Pro gradu - tutkielmaRecent evidence from the US, UK, French and German stock markets suggest that the turn-of-the-month (hereafter TOM) and intramonth anomalies arise from the systematic monthly release of important US macroeconomic news that ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
TURN-OF-THE-MONTH AND INTRAMONTH ANOMALIES WITHIN EU BOND MARKETS: THE EFFECT OF U.S. MACROECONOMIC NEWS ANNOUNCEMENTS
(2013)
Pro gradu - tutkielmaThe turn-of-the-month (hereafter TOM) and intramonth anomalies have been explained on previous studies by the clustered release of U.S. macroeconomic news releases. Both anomalies have been reportedly discovered on the ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
