OPPORTUNITIES IN THE MARKETS FROM TECHNOLOGY AND LOGISTICS POINTS OF VIEW
Savola, Hilla (2010)
2010
Kuvaus
Opinnäytetyö kokotekstinä PDF-muodossa.
Tiivistelmä
The aim of this study is to find out, is there a market for DF-engine that uses liquefied natural gas as a fuel. Furthermore the aim is to find out whether there is a logistical possibility for this. In other words, is there supply of liquefied natural gas for the use of shipping industry? This study is conducted on both supplier and customer sides, since without the suppliers of liquefied natural gas, customers do not have operational possibilities. Furthermore, also the expectations and experiences of personnel working in the case company are studied.
Theoretical background of this study is based on new product development and to innovations progress to a successful market product. Technological development gives companies opportunities for new product development, but also qualitative decision-making is part of the process, since not all innovations are successful on the market. As a support for decision-making, the demand and supply of liquefied natural gas is investigated
with questionnaires. With the help of questionnaires case company will be able to react to customer needs and investigate the logistical opportunities. These days success factor at the market is identifying customers’ needs and responding to those.
The analysis of this study is both qualitative and quantitative. The questionnaires contain both open and closed questions. Open questions will be analyzed qualitatively to describe the opinions of different sides. In the end of the questionnaires, there are few
closed questions, which will be analyzed in accordance to critical factor –index (CFI).
The research results indicate that there is interest towards this type of technology, but little knowledge of it. The theoretical part of this study emphasizes the importance of communication and development of human capital in the success of innovations. Based on the research, development in these areas could have positive impact on the increase of interest towards this technology.
Theoretical background of this study is based on new product development and to innovations progress to a successful market product. Technological development gives companies opportunities for new product development, but also qualitative decision-making is part of the process, since not all innovations are successful on the market. As a support for decision-making, the demand and supply of liquefied natural gas is investigated
with questionnaires. With the help of questionnaires case company will be able to react to customer needs and investigate the logistical opportunities. These days success factor at the market is identifying customers’ needs and responding to those.
The analysis of this study is both qualitative and quantitative. The questionnaires contain both open and closed questions. Open questions will be analyzed qualitatively to describe the opinions of different sides. In the end of the questionnaires, there are few
closed questions, which will be analyzed in accordance to critical factor –index (CFI).
The research results indicate that there is interest towards this type of technology, but little knowledge of it. The theoretical part of this study emphasizes the importance of communication and development of human capital in the success of innovations. Based on the research, development in these areas could have positive impact on the increase of interest towards this technology.