Improving the Residential Project Development process by Sustainable Competitive Advantage
Heimonen, Klaus-Erik (2017)
Kuvaus
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Tiivistelmä
In today’s highly competitive and fast paced world it is important for a company to have a balanced strategy which is unified and precisely executed to gain a sustainable competitive advantage in order to outperform its rivals. The freedom of action of a company is limited to satisfying the needs of those entities outside the firm (customers and investors, primarily) that give the resources it requires in order to survive and to be successful.
The purpose of this research is to define and assess the sustainable competitive advantages and the direction of development, and potential improvements in a case company’s Southern Finland Residential Project Development–division. The analysis of operational competitiveness focuses on detecting the right operational strategy and resource allocation by exploiting seven different kind of methodologies in order to gain an overall picture. The used theories and methodologies are: The Analytical Hierarchy Process, Critical Factor Indexes, Sense and Respond, the RAL–concept, Manufacturing Strategy Index, Knowledge and Technology, and Sustainable Competitive Advantage. The data for this research was gathered from 16 respondents by using two questionnaires.
The current operation and resource allocation support the operative strategy well and those resources which seem to be out of place are definitely heading in the right direction. Despite the fact that the direction of resource usage is mostly towards a decent overall balance, the results clearly indicate that a thorough resource reallocation should be taken into consideration. The results should be interpreted by the best experts in the case company in order to find improvements in practice by a reasonable level of investment.
The purpose of this research is to define and assess the sustainable competitive advantages and the direction of development, and potential improvements in a case company’s Southern Finland Residential Project Development–division. The analysis of operational competitiveness focuses on detecting the right operational strategy and resource allocation by exploiting seven different kind of methodologies in order to gain an overall picture. The used theories and methodologies are: The Analytical Hierarchy Process, Critical Factor Indexes, Sense and Respond, the RAL–concept, Manufacturing Strategy Index, Knowledge and Technology, and Sustainable Competitive Advantage. The data for this research was gathered from 16 respondents by using two questionnaires.
The current operation and resource allocation support the operative strategy well and those resources which seem to be out of place are definitely heading in the right direction. Despite the fact that the direction of resource usage is mostly towards a decent overall balance, the results clearly indicate that a thorough resource reallocation should be taken into consideration. The results should be interpreted by the best experts in the case company in order to find improvements in practice by a reasonable level of investment.