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Aineistot 1-10 / 20
Business intelligence in the electrical power industry
(2020-10-04)
Pro gradu -tutkielma
Pro gradu -tutkielma
Nowadays, the electrical power industry has gained tremendous interest from both entrepreneurs and researchers due to its essential roles in everyday life. However, the current sources for generating electricity are ...
B2B Digital Content Marketing as a Strategic Resource
(2022-10-09)
Pro gradu -tutkielma
Pro gradu -tutkielma
Yritysten markkinointi on muuttunut digitalisaation ja ennakoimattomien globaalien tapahtumien myötä. Yrityksillä ei ole enää samoja mahdollisuuksia toteuttaa perinteistä markkinointia, koska se on aiempaan verrattuna ...
Towards Strategically Managed Customer Experience : Case Ramirent Finland Oy
(2022-12-05)
Pro gradu -tutkielma
Pro gradu -tutkielma
Aim The purpose of this thesis was to create understanding of customer experience management as a dynamic capability. The single case study was built around these themes and the purpose of this thesis was to create ...
Improving service quality through value proposition: A descriptive single case study
(2022-05)
Pro gradu -tutkielma
Pro gradu -tutkielma
This research investigates the current value proposition and service quality challenges at the bookstore chain BK in Vietnam. The study result assists the case firm in increasing its value proposition within the scope of ...
New Service Development and implementation – Action research for a KIBS firm
(2022-04-27)
Pro gradu -tutkielma
Pro gradu -tutkielma
Aim - This study answers to the questions of “how to create a new service development pro-cess for a KIBS firm” and “how to implement a new service in a KIBS firm?” The thesis takes a close look at the creation and ...
Strategic adaptation in SMEs
(2022-01-12)
Pro gradu -tutkielma
Pro gradu -tutkielma
The changes in the global business environment can be felt all over the World. The dairy industry has changed due to changes in consumer behaviour, policy changes and climate change. This has had an effect also in Finland. ...
Expertise – finding motivation and meaningfulness in telecommuting : Independent expert work as an important intrinsic value
(2022-05-13)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of the study was to examine how experts of a Finnish bank experience their work
and the meaningfulness of work, when the COVID-19 pandemic has caused a transition to regu lar telework already for the third ...
Applying gamification in student coaching industry : A competitive environment analysis
(2021-03-16)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this study is to explore if gamification can create competitive advantage in student
coaching industry in Finland. Using “game-like” elements in services can engage and motivate customers, which leads to ...
Multi-dimensional forces and niche dynamics in the socio-technical transitions: Future alternative fuels in the shipping industry.
(2022-05)
Pro gradu -tutkielma
Pro gradu -tutkielma
World’s population is increasing, resulting in significant issues such as climate change and global warming. These issues damage the world's environment, which is evident from the increase in the earth’s temperature in the ...
Employer Branding: Model for Employer Branding Practices in a Multinational Technology Company
(2022-11)
Pro gradu -tutkielma
Pro gradu -tutkielma
Purpose: The aim of this thesis is to explore the practices involved in the development and implementation of an employer branding strategy in a multinational technology company.
Framework: This research combines ...