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STRUCTURING PRODUCT VALUE CREATION AND DELIVERY PROCESSES TO DEVELOP QUALITY BUSINESS RELATIONSHIPS. Case study of metal processing machinery company from Finland
(2015)
Pro gradu - tutkielma
Pro gradu - tutkielma
Purpose – in the era of common application of relationship marketing as a strategy to succeed in business-to-business markets, there is a tendency to neglect the proper management of business relationships and as a result ...